The key visual is inspired by the image of a traditional Russian beauty wearing a kokoshnik. The kokoshnik is divided into six segments, each representing the unique culture and character of the Russian cities served by the airline. The Ural Mountains rise in the background, emphasizing the scale and diversity of Russia’s landscapes. In the foreground, a flight attendant in the brand’s signature red uniform takes center stage. The tagline “Reliable Wings of Russia” is visually wrapped around the main figure, alongside the airline’s name and flight routes.